![]() ![]() It's a low-friction way for them to let a broader audience see what they like, with no content creation but promoting the content of others. The Repost button is an instrument for amplifying UGC and encouraging passive users (spectators) to participate on the platform. Instead of sharing it with your contacts through informative text messages or other social channels, you’re increasing the reach of a video within the platform it originated on. In other words, the purpose is to boost the visibility of the content TikTok algorithms recommend to you.
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